The secret thoughts of card buyers: Our latest consumer insights

Hello creators! We’re excited to share with you, for the first time, our consumer insights report! What’s that, you ask? It’s the biggest piece of research we’ve ever done. We asked literally thousands of people about their card buying habits to better understand their wants and needs, with an objective of gathering useful information to help you create your brilliant cards with customers in mind. 

This exciting report also provides insight into our business strategy for 2023, and an introduction to your (if we do say so ourselves) delightful new Card Content Team, so it is exclusively for thortful creators. You’ll need a password to download, which can be found by logging into your creator account and you’ll find the password at the top of your dashboard

If you’re a thortful creator and you can’t see the password, let us know – [email protected] – and we’ll sort it out for you. 

Over the last couple of years we have seen consumer behaviour change considerably, so it’s essential for all of us to understand what card buyers are looking for today and evolve with their demands. From now on we’ll be sharing more reports, just like this one, to help you stay up to date with the latest trends and insights, giving you the best opportunity to maximise your sales and grow your wonderful businesses – so keep an eye out! Together we can have the best greetings cards in the UK (and beyond, if we’re honest). 

If you’re a thortful creator and have not received your password, please contact [email protected] and we’ll be happy to help. 

Team thortful x

thortful consumer insights preview