Stop settling for ‘that’ll do’: How to write better card captions
When you land on a caption that works, it’s tempting to use it and move on.
But most good ideas have a bit more to give. It’s easy to write something that does the job and call it a day, but if you try a few different versions, you’ll often uncover one that lands quicker and hits harder. That extra push can separate an okay caption from a really strong one.
Star Masterton
20th April 2026
