{"id":19607,"date":"2026-01-15T02:54:29","date_gmt":"2026-01-15T02:54:29","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=19607"},"modified":"2026-01-15T02:55:47","modified_gmt":"2026-01-15T02:55:47","slug":"meet-mrs-thortful-the-sherlock-holmes-of-sentiment","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/meet-mrs-thortful-the-sherlock-holmes-of-sentiment\/","title":{"rendered":"Meet Mrs. Thortful: The Sherlock Holmes of Sentiment"},"content":{"rendered":"\t\t
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There\u2019s a new face at thortful HQ, and she\u2019s already told the CEO his tie is “a bit loud” and rearranged the biscuit tin by “dunkability.”<\/span><\/p>

Meet Mrs. Thortful. She\u2019s got the sharpest wit in the North, a pair of glasses she spends more time looking over than through, and a supernatural ability to spot a boring card from three miles away. We sat her down for a quick chat, though she mostly just interrogated us.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mrs. Thortful, be honest - who are you really?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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(She peers over her frames, and smiles knowingly.)<\/span><\/p>

“I\u2019m the woman who saves you from yourself, sweetheart. I\u2019m the one who makes sure that when you send a card, it actually does something. I\u2019ve got a file on everyone: from the roadman who needs to tell his mum she\u2019s the GOAT, to the timid new Mum who\u2019s too tired to spell her own name. I\u2019m the Sherlock Holmes of sentiment, only I solve the mystery of why your brother thinks a picture of a cartoon golf ball is a personality trait.”<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Where did you come from, and why now?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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“I\u2019ve always been here, lurking in the background of your bad card choices. But frankly, I\u2019ve seen enough. The world\u2019s gone a bit beige, hasn’t it? I\u2019m here because somebody needs to put the ‘human’ back into the giving game. Why now? Because if I see one more card with a glittery teddy bear holding a generic balloon, I\u2019m going to glue myself to the M25.”<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What do you stand for - and what do you absolutely not have time for?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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“I stand for cards that make you snort tea out of your nose or have a proper, ugly-cry sob. If your best mate is a total nightmare, tell her! If your husband\u2019s snoring is grounds for divorce but you quite like his roast potatoes, put it in writing.<\/span><\/p>

What I don\u2019t have time for? Life\u2019s too short for fluff. Just say it like it is.”<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How do you feel about boring cards?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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(A long, silent stare. She slowly takes off her glasses.)<\/span><\/p>

“Darlin\u2019, a boring card is a waste of a stamp and an insult to the person receiving it. All it says is, ‘I thought about you for exactly four seconds while I was buying milk.’\u00a0<\/span><\/p>

If a card doesn’t make someone blush, laugh, or question your sanity, it\u2019s just a piece of folded paper.”<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Any advice for people who struggle to 'say it like you mean it?'<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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“You\u2019re not wearing a ruff, so stop trying to be Shakespeare. Think about the person. What\u2019s that one joke only you two get? What\u2019s the thing they do that drives you crackers? Write <\/span>that<\/span> down. Whether you\u2019re a goth or a grandma, just be real. If you\u2019re still stuck, come see me. I\u2019ve got just the thing, sweetheart. Just don\u2019t stand there gawping at your screen – search and scroll!”<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What can we expect from you next?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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“I\u2019ll be popping up when you least expect it to make sure you aren’t sending ‘safe’ cards. I\u2019ve got big plans, a lot of typing to do, and a front garden full of people asking for advice. Now, if you\u2019re finished with the questions, I\u2019ve got a roadman waiting outside who needs a Mother\u2019s Day card that\u2019ll make his Mum weep with pride.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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And there you have it. The woman, the myth, the person who probably knows your auntie\u2019s birthday better than you do.<\/span><\/p>


<\/span><\/p>

Whether it\u2019s a milestone birthday, a “sorry I ruined your kitchen” note, or just a Tuesday afternoon “thinking of you,” she\u2019s got your back. Keep an eye out for her across our site and socials!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

There\u2019s a new face at thortful HQ, and she\u2019s already told the CEO his tie is “a bit loud” and rearranged the biscuit tin by “dunkability.” Meet Mrs. Thortful. She\u2019s got the sharpest wit in the North, a pair of glasses she spends more time looking over than through, and a supernatural ability to spot…<\/p>\nRead More<\/a>","protected":false},"author":31,"featured_media":19613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nMeet Mrs. Thortful: The Sherlock Holmes of Sentiment - thortful<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/meet-mrs-thortful-the-sherlock-holmes-of-sentiment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Mrs. Thortful: The Sherlock Holmes of Sentiment - thortful\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a new face at thortful HQ, and she\u2019s already told the CEO his tie is “a bit loud” and rearranged the biscuit tin by “dunkability.” Meet Mrs. Thortful. 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