{"id":18321,"date":"2025-04-29T13:17:20","date_gmt":"2025-04-29T12:17:20","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=18321"},"modified":"2025-04-29T13:17:20","modified_gmt":"2025-04-29T12:17:20","slug":"the-most-thortful-places-in-the-uk","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/the-most-thortful-places-in-the-uk\/","title":{"rendered":"The most thortful places in the UK"},"content":{"rendered":"<p>In the UK, it seems like there\u2019s an occasion to celebrate just about every other day. From Valentine\u2019s Day kicking things off to the New Year\u2019s fireworks wrapping things up, the calendar is filled to the brim. And let\u2019s not forget the birthdays, engagements, and weddings that pop up in between.<\/p>\n<p>Each event comes with its own traditions too\u2014the decorations, the gifts, and of course the thoughtfully chosen cards. But which of these occasions gets the most love from Brits? And are some cities more into celebrating than others?<\/p>\n<p>Here at thortful, we\u2019ve analysed card sales data to uncover the nation\u2019s most celebrated occasions. Breaking things down city-by-city, we\u2019ll also dive into where the celebrating (and card giving) is at its peak. Do those in Stoke go all out for Father\u2019s Day? And is Belfast a city full of lovebirds keen to celebrate Valentine\u2019s? Let\u2019s find out!<\/p>\n<h2>The UK\u2019s most celebrated occasions<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18324 \" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions-.png\" alt=\"\" width=\"496\" height=\"993\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions-.png 1920w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--150x300.png 150w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--512x1024.png 512w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--768x1537.png 768w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--767x1536.png 767w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--1023x2048.png 1023w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--1100x2202.png 1100w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--800x1601.png 800w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--55x110.png 55w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-03-the-most-celebrated-occasions--110x220.png 110w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/p>\n<p>Birthdays are unsurprisingly the most popular occasion in the UK, making up a huge 52% of all card sales. With family and friends\u2019 special days cropping up year-round\u2014whether it\u2019s a milestone birthday or just another trip around the sun\u2014it can feel like you\u2019re grabbing a <a href=\"https:\/\/www.thortful.com\/cards\/birthday\">birthday card<\/a> nearly every month.<\/p>\n<p>Coming in second place is Mother\u2019s Day (10%), when many of us show appreciation by picking out a thoughtful <a href=\"https:\/\/www.thortful.com\/cards\/mothers-day\">Mother&#8217;s Day card<\/a> (and perhaps a beautiful bouquet of flowers, if they\u2019re lucky). Brits clearly love to celebrate love, with <a href=\"https:\/\/www.thortful.com\/cards\/valentines-day\">Valentine&#8217;s cards<\/a> accounting for 10% of sales too!<\/p>\n<p><a href=\"https:\/\/www.thortful.com\/cards\/fathers-day\">Father&#8217;s Day cards<\/a> account for 7% of sales, making it the fourth most popular occasion. While it isn\u2019t as widely celebrated as Mother\u2019s Day, the dads out there are still receiving plenty of love.<\/p>\n<p>Rounding up our top five we have Christmas (6%), an occasion many of us look forward to celebrating. With cheery gatherings, delicious food, and the sending of <a href=\"https:\/\/www.thortful.com\/cards\/christmas\">Christmas cards<\/a>, what\u2019s not to love?<\/p>\n<p>As well as big events, Brits enjoy marking various milestones, like <a href=\"https:\/\/www.thortful.com\/cards\/new-home\">new home<\/a> and <a href=\"https:\/\/www.thortful.com\/cards\/new-baby?\">new baby<\/a> celebrations (1%). Congratulations, get well, and new job occasions also made their way into our ranking (1%), as well as <a href=\"https:\/\/www.thortful.com\/cards\/just-because\">just because cards<\/a>, showing we don\u2019t always need a specific calendar event to send a greeting.<\/p>\n<p>Finally, it seems Brits are a grateful bunch too, with <a href=\"https:\/\/www.thortful.com\/cards\/thank-you?\">thank you cards<\/a> being just as popular (1%).<\/p>\n<h2>The most thoughtful UK cities<\/h2>\n<p>So, which cities are leading the way when it comes to sending cards for these special occasions? Let\u2019s take a closer look at the hot spots!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18326 \" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion.png\" alt=\"\" width=\"501\" height=\"848\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion.png 1920w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-177x300.png 177w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-605x1024.png 605w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-768x1300.png 768w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-907x1536.png 907w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-1210x2048.png 1210w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-1100x1863.png 1100w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-800x1355.png 800w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-65x110.png 65w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-02-how-much-to-UK-regions-celebrate-each-occasion-130x220.png 130w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<p>When it comes to birthdays, Brighton takes the lead, claiming a whopping 57% of card sales. London follows closely behind (55%) then Bristol (54%). Birthday card sales are high across the country, with the lowest percentage sitting at 44% in Belfast.<\/p>\n<p>For anniversaries, Middlesbrough, Portsmouth, Southampton, and Stoke top the ranking (7%). And when it comes to the Christmas season, Belfast, Edinburgh, Glasgow and Stoke seem to be spreading lots of festive cheer (9%).<\/p>\n<p>As for Father\u2019s Day, dads are getting especially spoilt in Middlesbrough and Stoke, with sales hitting 11%, higher than any other UK region. And how about the mums out there? Well, if you\u2019re in a city like Liverpool, Manchester, Newcastle, or Cardiff, there\u2019s a good chance you\u2019ll get a card, with sales hitting 10%.<\/p>\n<p>Lastly, in terms of romance, Belfast claims the top spot, with plenty of lovebirds sending a Valentine\u2019s card through the post on February 14<sup>th<\/sup> (16%).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18327 \" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont..png\" alt=\"\" width=\"504\" height=\"842\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont..png 1920w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-179x300.png 179w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-612x1024.png 612w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-768x1284.png 768w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-919x1536.png 919w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-1225x2048.png 1225w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-1100x1839.png 1100w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-800x1338.png 800w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-66x110.png 66w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/04\/The-most-thortful-places-in-the-UK-04-how-much-does-each-UK-region-celebrate-cont.-132x220.png 132w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<h2>Top tips on celebrating<\/h2>\n<p>Before we wrap things up, we thought we\u2019d leave you with a few final tips on how you can make sure every occasion, big or small, is one to remember:<\/p>\n<h3>1.\u00a0\u00a0\u00a0\u00a0 Never forget an occasion with thortful\u2019s reminder service<\/h3>\n<p>There\u2019s nothing worse than a last-minute scramble to get everything sorted in time for an occasion. We\u2019re talking rushing to the shop at 10pm, grabbing the last cake on the shelf, and hanging banners at midnight (we\u2019ve all been there).<\/p>\n<p>But this is where we swoop in to save the day. Just sign up for our reminder service, type in your important dates (like your best mate\u2019s birthday and mum and dad\u2019s anniversary) then we\u2019ll send you a nudge ahead of time.<\/p>\n<p>This handy feature means you can leisurely pick out the perfect card (and perhaps even a <a href=\"https:\/\/www.thortful.com\/gifts\">gift<\/a> if you\u2019re feeling generous) without the stress.<\/p>\n<h3>2.\u00a0\u00a0\u00a0\u00a0 Choosing the perfect card<\/h3>\n<p>Speaking of cards, you\u2019ll want to make sure you put plenty of thought into picking out the perfect design. It can be hard to know where to begin with so many options out there, but we\u2019ve got you covered.<\/p>\n<p>Start by thinking about the recipient\u2019s personality. Would they prefer something tongue-in-cheek? Or is sentimental messaging more up their street? Once you\u2019ve got the category nailed, it\u2019s time to make it even more personal. Whether you pick a design featuring an inside joke or an illustration of their favourite place, choose something that\u2019s unique to them.<\/p>\n<p>The cherry on top? A heartfelt message jotted inside for a card they\u2019ll treasure forever. If you\u2019re stuck for words, our <a href=\"https:\/\/www.thortful.com\/blog\/category\/what-to-write\/\">what to write<\/a> guides are full of inspiration!<\/p>\n<h3>3.\u00a0\u00a0\u00a0\u00a0 Planning the perfect event<\/h3>\n<p>Finally, why not go all out by planning an iconic party? Whether it\u2019s a thoughtful surprise bash for a pal\u2019s birthday, or an engagement do for the happy couple, a gathering is an ideal way to celebrate.<\/p>\n<p>Start brainstorming food, drinks, themes, and decorations, then all that\u2019s left to do is set a date and send out your invites!<\/p>\n<p>So, there we have it: the UK\u2019s most celebrated occasions as well as the most thoughtful locations. One thing\u2019s for sure, Brits are keen to celebrate those they love at any given opportunity!<\/p>\n<p>Looking to mark an upcoming occasion or celebrate someone you love? Luckily for you, we\u2019ve got a huge selection of <a href=\"https:\/\/www.thortful.com\/\">cards<\/a> here at thortful. Our independent illustrators are a talented bunch, coming up with designs perfect for birthdays, weddings, new arrivals, and those just because moments. So, what are you waiting for? Dive in, have a look around, and make their day!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the UK, it seems like there\u2019s an occasion to celebrate just about every other day. From Valentine\u2019s Day kicking things off to the New Year\u2019s fireworks wrapping things up, the calendar is filled to the brim. And let\u2019s not forget the birthdays, engagements, and weddings that pop up in between. Each event comes with&hellip;<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/blog-content.thortful.com\/the-most-thortful-places-in-the-uk\/ \">Read More<\/a>","protected":false},"author":19,"featured_media":18322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[471],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most thortful Places in the UK | thortful<\/title>\n<meta name=\"description\" content=\"Curious about the UK\u2019s most thoughtful places? Using sales data, we uncover the most celebrated occasions, as well as the locations that get the most involved!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/the-most-thortful-places-in-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most thortful Places in the UK | thortful\" \/>\n<meta property=\"og:description\" content=\"Curious about the UK\u2019s most thoughtful places? 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