{"id":17378,"date":"2024-10-24T12:25:15","date_gmt":"2024-10-24T11:25:15","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=17378"},"modified":"2024-10-24T12:25:15","modified_gmt":"2024-10-24T11:25:15","slug":"creator-spotlight-dean-morris-25-years","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/creator-spotlight-dean-morris-25-years\/","title":{"rendered":"A Quarter Century of Quirkiness – Celebrating 25 Years of Dean Morris Cards"},"content":{"rendered":"\t\t
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The year is 1999. Everyone\u2019s dancing to Britney, swooning at Brendan Frasier in The Mummy, and panicking about the Millennium Bug. Someone else got a bug that year\u2026 the creative bug, that is!\u00a0<\/p>

Dean Morris,<\/a>\u00a0one of thortful\u2019s very first Creators, started his greetings card journey 25 years ago this year! Listen to all the wisdom he\u2019s accumulated in his quarter-century-long career:<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Congratulations on 25 years as a greeting card designer! What inspired you to start designing greeting cards, and what keeps you passionate about it after all these years?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Thank you!\u00a0 It definitely feels like something I was always meant to do.\u00a0 As a child and through my time at Uni I would always buy cards from stores for Christmas and birthday celebrations for my family and customise them and decorate the envelope.\u00a0 \u00a0Another lightbulb moment was walking around Paperchase around 1998 and looking at all the fancy papers and in a moment of uncharacteristic confidence I thought I could publish greeting cards.\u00a0 I guess I just thought it was always something I could do, and a way of avoiding getting a real job.\u00a0 \u00a0What keeps me passionate about this business is seeing the joy that my cards have provided, still feeling I have plenty of ideas to publish and it still is a great way of avoiding a proper job.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Looking back on your journey, how has the greeting card industry evolved over the past two decades? What major changes have you witnessed? <\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It\u2019s certainly more diverse now than what it was in 1999, and I think the technological advances have meant that more smaller companies can now publish.\u00a0 With the advent of the internet and print on demand companies can now be nimbler in producing very topical stuff.\u00a0 If I ever publish any topical cards, it\u2019s usually through thortful as the publishing method enables that.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What were some of the biggest challenges you faced early in your career, and how did you overcome them? Are there any obstacles today that are different from those early days?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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There were several! Having the time and space to make what were all handmade cards back at the start.\u00a0 I found the move to printed cards when I could afford it and focus solely on humour was a great help in focussing my business and working to my strengths.\u00a0 Having a successful business does provide a good life but managing cash flow and increasing costs is still sometimes a struggle and I\u2019m sure it will continue to be so for me and all my peers.\u00a0 \u00a0 One obstacle today which never presented itself in the past is other companies copying your designs.\u00a0 I appreciate that there are certain phrases and themes that will always be ubiquitous in humour cards, but blatant copies are still galling and the internet has obviously fed this.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Can you share a memorable moment from your career that stands out as a proud accomplishment?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Anyone who follows me on social media will know I\u2019m quite an oversharer and I\u2019m always posting stuff about the person behind the brand.\u00a0 This has resulted in being recognised out and about quite a few times and this is my proudest moment.\u00a0 I was once having an issue with my airline ticket at Heathrow very early in the morning on a flight to the middle east.\u00a0 Whilst being assisted by a very polite British Airways check in member of staff, he looked at my ticket and asked me \u201care you THE Dean Morris of Dean Morris Cards?\u201d\u00a0 Needless to say, it was a miracle I managed to fit on the plane with my head so big.\u00a0 It has also happened a few times on Virgin Atlantic so my cards must be popular with airline crew.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How do you approach the creative process when designing a new card? Do you have any sources of inspiration, or strategies to stay original after so many years?\n<\/span>

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I have several image libraries I use and finding a great image is a good start.\u00a0 There\u2019s some images that inspire a card almost instantly and others that sometimes can take years.\u00a0 I\u2019ve best sellers in both camps so who knows what\u2019s best.\u00a0 I try and design when I haven\u2019t done too much admin that day as that\u2019s a mood killer and always make sure to note down an idea when it pops into my head wherever I may be.<\/p>

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Over 25 years, trends and tastes must have changed a lot. How do you balance staying true to your personal style with adapting to new trends?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I try not to slavishly follow trends too much and being a humour publisher being able to make people laugh is more important than whether something is bang on trend.\u00a0 My design skills have evolved over the years though and the cards I\u2019m releasing now just look more up to date than what I was doing twenty odd years ago. It\u2019s a subtle evolution.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In your opinion, what makes a great greeting card? Are there any key elements that have remained timeless throughout your career?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I sometimes publish successful cards that don\u2019t follow this but, on the whole, I think a greeting card needs to be striking and present its message in a speedy manner.\u00a0 A snappy three-line punchline or message is best.\u00a0 \u00a0Also, I\u2019ve never been a fan of the punchline on the inside, all of my messages are there on the front.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What advice would you give to aspiring card creators who want to enter the greeting card industry? Are there any lessons you wish you'd known when you started out?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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If it\u2019s something you\u2019re passionate about, go for it!\u00a0 Find your niche and own it.\u00a0 I made plenty of mistakes along the way and I\u2019ll probably still make more (and I know my peers in the industry have all made the same too) but I don\u2019t regret them as with each one you learn a little more about the business and also yourself.\u00a0 \u00a0Getting money of some suppliers was tough back then and it can still be nowadays.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What do you see for the future of greeting cards and your role in it? Are there any exciting projects or goals you\u2019re looking forward to in the next phase of your journey?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I don\u2019t see greeting cards disappearing any time soon, despite all the stuff that has been thrown at the industry in the last fifteen years.\u00a0 Ecards were going to spell the end of the physical greeting card industry and what happened to them?\u00a0 I hope our lovely industry will continue to grow and evolve with the times but ultimately always be there to provide a good laugh or a comforting hug when received.\u00a0 In a moment of semi-serious self-confidence, I see myself entering my legend phase.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What's next for Dean Morris Cards? <\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Well, I\u2019m writing this on the last day of my 40s so a couple of days off to celebrate my half century.  After that, it\u2019s all about Christmas and in the long term just more of the same fabulous stuff and with a cheeky eye on retirement in a decade or so.  <\/p>

Have an awesome 50th birthday, Dean! Thanks so much for sharing your brilliant story. You\u2019ve definitely inspired a fair few people to carry on with their card-designing journey now. Here’s to many more years of making the greeting card industry that much brighter (and cheekier.)<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The year is 1999. Everyone\u2019s dancing to Britney, swooning at Brendan Frasier in The Mummy, and panicking about the Millennium Bug. Someone else got a bug that year\u2026 the creative bug, that is! Dean Morris,\u00a0one of thortful\u2019s very first Creators, started his greetings card journey 25 years ago this year! Listen to all the wisdom…<\/p>\nRead More<\/a>","protected":false},"author":24,"featured_media":17383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[531,1],"tags":[],"acf":[],"yoast_head":"\nA Quarter Century of Quirkiness - Celebrating 25 Years of Dean Morris Cards - thortful<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/creator-spotlight-dean-morris-25-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Quarter Century of Quirkiness - Celebrating 25 Years of Dean Morris Cards - thortful\" \/>\n<meta property=\"og:description\" content=\"The year is 1999. 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