{"id":16845,"date":"2024-07-17T11:34:19","date_gmt":"2024-07-17T10:34:19","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=16845"},"modified":"2024-07-24T15:40:23","modified_gmt":"2024-07-24T14:40:23","slug":"moderation-101-part-1-initial-checks","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/moderation-101-part-1-initial-checks\/","title":{"rendered":"Moderation 101: Part 1 &#8211; Initial Checks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16845\" class=\"elementor elementor-16845\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fe7b4a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe7b4a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e0e7e2\" data-id=\"4e0e7e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b253d1 elementor-widget elementor-widget-text-editor\" data-id=\"4b253d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Over the next few months, we\u2019ll be publishing a three-part blog series on moderation where we will go over the approvals part of the moderation process &#8211; the way thortful moderators do. We will split the blogs into the following parts:<\/p><p style=\"outline: none;\"><b>Part 1: Initial checks <\/b>&#8211; 10 musts we immediately check before considering the design for the catalogue<\/p><p style=\"outline: none;\"><b>Part 2: Design and visual checks<\/b> &#8211; design concepts and printing requirements that we carefully consider to ensure the card looks good<\/p><p style=\"outline: none;\"><b>Part 3: Impact and sentiment checks<\/b> &#8211; evaluating the purpose, meaning and impact of what the design is trying to communicate and whether it will resonate with customers<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4340f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4340f28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f30dc39\" data-id=\"f30dc39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7680ed9 elementor-widget elementor-widget-heading\" data-id=\"7680ed9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.) Bleed allowance <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-20041c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20041c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adf9285\" data-id=\"adf9285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa86da4 elementor-widget elementor-widget-text-editor\" data-id=\"fa86da4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">The \u2018bleed\u2019 is the area extending beyond the design&#8217;s edges that could be trimmed off in the process of printing and cutting the card down to size. So when designing, think about what parts of your design you\u2019d like to either overflow the edge of the card or the elements that you\u2019d definitely want to remain on the card. Those elements should be placed in what is referred to as the \u2018safe zone\u2019. The bleed area is usually 3-5mm from the edge of your design. So, anything in that area has a risk of being trimmed off, which could compromise the design or readability of your card.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cf935de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf935de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1daf7d3\" data-id=\"1daf7d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03ff999 elementor-widget elementor-widget-heading\" data-id=\"03ff999\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.) Colours and textures <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fe80dc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe80dc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0be3b0d\" data-id=\"0be3b0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65581c4 elementor-widget elementor-widget-text-editor\" data-id=\"65581c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">All of our cards are printed flat on matte paper which means glitter effects and textures that look very impressive on screen, might not look as good in print. We don\u2019t use any special spot colours, glitter or foiling in our printing. Some customers may not realise this and may be disappointed to see the card in person.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0635e34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0635e34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1446d2\" data-id=\"c1446d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b84c02 elementor-widget elementor-widget-heading\" data-id=\"8b84c02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.) RGB or CMYK<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8697d86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8697d86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e57f2b\" data-id=\"9e57f2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8bb1f6 elementor-widget elementor-widget-text-editor\" data-id=\"d8bb1f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">RGB colours are used for digital screens, and CMYK inks are used in printed material. Your design program can switch between the two. Some of our designers design in RGB, even though the designs are printed &#8211; this is okay, it\u2019s just important to recognise some RGB colours naturally look a lot duller when printed in CMYK.<\/p><p style=\"outline: none;\"><span style=\"font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; color: var( --e-global-color-text ); outline: none;\">Check out\u00a0<a href=\"https:\/\/www.thortful.com\/blog\/rgb-vs-cmyk-how-to-optimise-your-designs-for-print\/\" target=\"_blank\" rel=\"noopener\">this blog post\u00a0<\/a>on how colours print to learn more about what colours to avoid.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-949d10c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"949d10c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd43a01\" data-id=\"cd43a01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94922f4 elementor-widget elementor-widget-heading\" data-id=\"94922f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.) Spelling and grammar<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8448248 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8448248\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05776a4\" data-id=\"05776a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e96c257 elementor-widget elementor-widget-text-editor\" data-id=\"e96c257\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This one is pretty self explanatory. All the copy on the design should have the correct spelling and grammar.\u00a0<\/p><ul><li style=\"outline: none;\"><span style=\"font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; color: var( --e-global-color-text );\">These are the most common spelling and grammar mistakes we see:<\/span><\/li><li style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">You\u2019re (contraction: you are) vs your (possessive)<\/span><\/li><li style=\"outline: none;\">Their (possessive) vs there (adverb of place) vs they\u2019re (contraction: they are)<\/li><li style=\"outline: none;\">Valentine\u2019s Day, Mother\u2019s Day and Father\u2019s Day &#8211; these should all have apostrophes<\/li><li style=\"outline: none;\">It\u2019s (contraction: it is) vs its (possessive)<\/li><li style=\"outline: none;\">Plurals &#8211; you don\u2019t add an apostrophe before the \u2018s\u2019 to make a noun plural<\/li><li style=\"outline: none;\">Words with double consonants (e.g. beginning, commitment\u2026)<\/li><li style=\"outline: none;\">Celebrity names &#8211; Google is your friend!<\/li><\/ul><p>Tip: check your apostrophes, too.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-118475a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"118475a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6236e8\" data-id=\"e6236e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e0a6d elementor-widget elementor-widget-heading\" data-id=\"72e0a6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.) Political bias <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c53a1d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c53a1d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d351c51\" data-id=\"d351c51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68695e0 elementor-widget elementor-widget-text-editor\" data-id=\"68695e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">We appreciate content that references the behaviour of a specific politician or a political initiative, event or news story, but only through the lens of \u2018banter\u2019 without referencing the parties themselves. We don\u2019t accept designs that attack ideology or parties, British or otherwise, and we don&#8217;t accept designs that we consider to have cruel intentions or reference very human or sensitive matters.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8438cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8438cbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a017986\" data-id=\"a017986\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d27c719 elementor-widget elementor-widget-heading\" data-id=\"d27c719\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6.) Derogatory <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00a8cb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00a8cb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b46bc9\" data-id=\"0b46bc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db23532 elementor-widget elementor-widget-text-editor\" data-id=\"db23532\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">We do not accept content that is derogatory or prejudiced towards any group based on creed, colour, sexuality, disability, or religion amongst others. We enjoy being bold and provocative, but we always listen to feedback from customers and the public, welcoming new perspectives on designs or concepts we hadn&#8217;t considered. Therefore, we reserve the right to change our stance on designs that tread this fine line.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-520af40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"520af40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2b7161\" data-id=\"e2b7161\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2f037e elementor-widget elementor-widget-heading\" data-id=\"c2f037e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7.) Pornography <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e85863e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e85863e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a6a5ee\" data-id=\"0a6a5ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c267881 elementor-widget elementor-widget-text-editor\" data-id=\"c267881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Some cards might not make it to the mantelpiece, and that&#8217;s okay. Naughty illustrations are completely fine, but we do not accept nude content that is photographic, vulgar, or hyper-realistic.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-36d9eec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36d9eec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b02460\" data-id=\"5b02460\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f8133 elementor-widget elementor-widget-heading\" data-id=\"67f8133\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8.) Covid <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9b32636 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b32636\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec7a965\" data-id=\"ec7a965\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a89620 elementor-widget elementor-widget-text-editor\" data-id=\"1a89620\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">While a little outdated now, we accept content that references the pandemic but we don\u2019t accept designs with the word Covid or coronavirus (this may change in the future).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc60ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc60ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b156c5\" data-id=\"5b156c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90d5fde elementor-widget elementor-widget-heading\" data-id=\"90d5fde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9.) Copycat and IP <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e419c9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e419c9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04c6094\" data-id=\"04c6094\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63dee8e elementor-widget elementor-widget-text-editor\" data-id=\"63dee8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">This one is a biggy for us. We do not accept content that is not original. This is a bold statement and it isn\u2019t very easy for us to enforce, but we do our best. Originality is something we constantly debate internally. However, it\u2019s on you, the Creator, to know whether you own the rights to the material you\u2019re using in your designs.<\/p><p style=\"outline: none;\"><span style=\"font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; color: var( --e-global-color-text );\">The following are some questions we ask ourselves all the time that unfortunately have no one simple answer:<\/span><\/p><ul><li style=\"outline: none;\">How much inspiration can you draw from other work before something is considered a copy? What is significant? Is it the text? Format? Composition? Colour? Sentiment?<\/li><li style=\"outline: none;\">How can we determine if someone drew inspiration from an original design as opposed to having a similar idea organically? This one is difficult considering we are often inspired by relatable moments, our surroundings, or the media.<\/li><li style=\"outline: none;\">Is the original design being copied actually the original itself? Especially when you\u2019re using common phrases, sayings, quotes or recognisable figures it\u2019s tricky to determine whether you\u2019re the only one who should claim it; because you were the first to upload it to thortful, doesn\u2019t mean you own the concept.<\/li><li style=\"outline: none;\">We\u2019re all about originality; If you find inspiration from something that\u2019s already been uploaded, what are you adding to it that differentiates it? Is that enough?<\/li><\/ul><p style=\"outline: none;\">We use reverse image search using a variety of tools and we know our catalogue very well, so we like to think we\u2019re good at monitoring this. However, we do admit that some designs may slip through the cracks, so please don\u2019t hesitate to email us if you believe someone has copied your design\/s. We encourage you to keep proofs of your designs that have dates that show when you first created them &#8211; this makes it really easy for us to evaluate originality when we\u2019re considering cases brought forth.\u00a0<span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a32d4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a32d4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b229a35\" data-id=\"b229a35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc61761 elementor-widget elementor-widget-heading\" data-id=\"fc61761\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10.) Theme saturation <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f99a8f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f99a8f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05fc8fe\" data-id=\"05fc8fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bf91ad elementor-widget elementor-widget-text-editor\" data-id=\"3bf91ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Also a large one for us; have you checked that others didn\u2019t have that same idea before you? The greeting card industry is full of clich\u00e9s (or timeless concepts) and we will always expect to get designs that feature them: \u201cwe make a great pear,\u201d otters holding hands\u2026 We have a lot of these already and are not likely to approve new designs unless they bring something significantly new to the catalogue or unless there are performance issues with the existing designs in the catalogue.<\/p><p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">When you have an idea for a new design, we always suggest trying to find the card you\u2019re imagining by looking it up on thortful first. If you can find something very similar already, your design is less likely to make it into the catalogue.<\/span><\/p><p style=\"outline: none;\">\u00a0<\/p><p style=\"outline: none;\">See you in part two, <b><i>Moderation 101: Part 2 &#8211; Design and visual checks.<\/i><\/b><\/p><p style=\"outline: none;\"><span style=\"outline: none;\">Team thortful\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the next few months, we\u2019ll be publishing a three-part blog series on moderation where we will go over the approvals part of the moderation process &#8211; the way thortful moderators do. We will split the blogs into the following parts: Part 1: Initial checks &#8211; 10 musts we immediately check before considering the design&hellip;<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/blog-content.thortful.com\/moderation-101-part-1-initial-checks\/ \">Read More<\/a>","protected":false},"author":24,"featured_media":16846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[533,1],"tags":[535],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moderation 101: Part 1 - Initial Checks - thortful<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/moderation-101-part-1-initial-checks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moderation 101: Part 1 - Initial Checks - thortful\" \/>\n<meta property=\"og:description\" content=\"Over the next few months, we\u2019ll be publishing a three-part blog series on moderation where we will go over the approvals part of the moderation process &#8211; the way thortful moderators do. 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