{"id":14954,"date":"2023-08-14T19:27:21","date_gmt":"2023-08-14T18:27:21","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=14954"},"modified":"2023-08-14T19:27:21","modified_gmt":"2023-08-14T18:27:21","slug":"fonts-matter-heres-how-to-choose-them-wisely","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/fonts-matter-heres-how-to-choose-them-wisely\/","title":{"rendered":"Fonts matter! Here&#8217;s how to choose them wisely"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14954\" class=\"elementor elementor-14954\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-deca50c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deca50c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424a2c8\" data-id=\"424a2c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f982a3c elementor-widget elementor-widget-text-editor\" data-id=\"f982a3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">If you keep up to date with our blogs, you\u2019ll know we like to hammer home how important design and imagery is for card designs. Well, PSA: fonts are equally important. Today, we\u2019re looking at how to choose a font, font no gos, and the thortful creators who use fonts well.\u00a0<\/p><p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">In short, fonts matter. Here\u2019s how to choose them wisely\u2026\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-717a939 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"717a939\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce7a85f\" data-id=\"ce7a85f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5d79a0 elementor-widget elementor-widget-heading\" data-id=\"f5d79a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing a font:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7002c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7002c2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a19092\" data-id=\"9a19092\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8e93c9 elementor-widget elementor-widget-text-editor\" data-id=\"a8e93c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">If you\u2019ve decided on a design and want to pick your font, it\u2019s worth thinking about the sentiment of the design. With so many options, it can be hard to land on a font that suits your style and brand, as well as the design.\u00a0<\/p><p style=\"outline: none;\">\u00a0<\/p><p style=\"outline: none;\">Our thortful graphic design expert explained that \u201cif your designs are more floral or illustrated then perhaps opt for a more feminine\/flowy font. If you\u2019re doing really brash, rude jokes then go for something a bit more bold that compliments the sentiments&#8221;.<\/p><p style=\"outline: none;\">\u00a0<\/p><p style=\"outline: none;\">Whilst handwritten fonts are super on trend right now, as are the lighter calligraphy options. Have a think if this matches up with your design and the message you\u2019re trying to convey.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0a9f1d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a9f1d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cb7bae\" data-id=\"5cb7bae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f81d44c elementor-widget elementor-widget-heading\" data-id=\"f81d44c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Font styles: <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7439933 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7439933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f85be4\" data-id=\"1f85be4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6f4b3 elementor-widget elementor-widget-text-editor\" data-id=\"4b6f4b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Some of our go-to websites for choosing a font, tried and tested by our thortful digital and graphic designers, are:\u00a0<\/p><ul><li style=\"outline: none;\">\u00a0<a href=\"https:\/\/www.dafont.com\/\" target=\"_blank\" rel=\"noopener\">Dafont.com<\/a>\u00a0\u2013 Ensure the \u2018100% free\u2019 is clicked to avoid any issues.\u00a0<\/li><li style=\"outline: none;\"><a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Fonts<\/a><\/li><li style=\"outline: none;\"><a href=\"https:\/\/fonts.adobe.com\/\" target=\"_blank\" rel=\"noopener\">Adobe Fonts<\/a><\/li><li style=\"outline: none;\"><a href=\"https:\/\/www.typewolf.com\/\" target=\"_blank\" rel=\"noopener\">Type Wolf<\/a>\u00a0<\/li><\/ul><p style=\"outline: none;\">The colour of your font is also really important. White font on a pale or pastel background is hard for the customer to read on the catalogue, and won\u2019t print well at all. If you\u2019re looking for some extra info on colour (specifically RGB and CMYK), take a look at our\u00a0<a style=\"font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.thortful.com\/blog\/rgb-vs-cmyk-how-to-optimise-your-designs-for-print\/\" target=\"_blank\" rel=\"noopener\">blog post on optimising designs for print.<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e76952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e76952\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b992399\" data-id=\"b992399\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06e86e2 elementor-widget elementor-widget-heading\" data-id=\"06e86e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"outline: none;\">Working well:<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eddc455 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eddc455\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653d5de\" data-id=\"653d5de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dacd94 elementor-widget elementor-widget-text-editor\" data-id=\"8dacd94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Let\u2019s look at some great examples of fonts that work well.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8ccd95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8ccd95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae3539d\" data-id=\"ae3539d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ed13a elementor-widget elementor-widget-image\" data-id=\"66ed13a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"681\" height=\"920\" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dollys-Doodles.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dollys-Doodles.jpg 681w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dollys-Doodles-222x300.jpg 222w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dollys-Doodles-81x110.jpg 81w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dollys-Doodles-163x220.jpg 163w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0c4b569 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c4b569\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2de48\" data-id=\"6c2de48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e387aca elementor-widget elementor-widget-text-editor\" data-id=\"e387aca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\"><a style=\"font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.thortful.com\/profile\/604f9a534fa74d0001dd8a8c\" target=\"_blank\" rel=\"noopener\">Dolly\u2019s Doodles<\/a>\u00a0has matched the whimsical font with the cute style of the card \u2013 she\u2019s also added in a pun which ties the font and the design together even more so.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2570abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2570abd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7538331\" data-id=\"7538331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bad294 elementor-widget elementor-widget-image\" data-id=\"6bad294\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"681\" height=\"920\" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dean-Morris.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dean-Morris.jpg 681w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dean-Morris-222x300.jpg 222w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dean-Morris-81x110.jpg 81w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Dean-Morris-163x220.jpg 163w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3e4c91e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e4c91e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7dd45d\" data-id=\"d7dd45d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df9ae4f elementor-widget elementor-widget-text-editor\" data-id=\"df9ae4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Another example is&nbsp;<a href=\"https:\/\/www.thortful.com\/creator\/dean-morris\" target=\"_blank\" rel=\"noopener\">Dean Morris Cards<\/a>. The rude caption is the main feature of the design and the chosen font jumps out at the reader. The font is bold and loud and suits the joke well. A caption like this wouldn\u2019t suit a curly or more feminine font.&nbsp;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd8766 elementor-widget elementor-widget-heading\" data-id=\"bdd8766\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><u>Joanne Hawker <\/u><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5ed52d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ed52d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d459cc\" data-id=\"6d459cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f3594 elementor-widget elementor-widget-text-editor\" data-id=\"71f3594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Creator\u00a0<a href=\"https:\/\/www.thortful.com\/cards\/hawker\/joanne\" target=\"_blank\" rel=\"noopener\">Joanne Hawker<\/a>\u00a0explained that the font she uses is often her own handwriting. \u201cThe fonts that I use on my cards aren\u2019t what you would describe as a typical font. Nearly all of the text you see on my cards has been drawn by hand in my own handwriting style. This makes the card totally unique to me (and thortful!) as no one else has these exact letter forms!\u00a0<\/p><p>The fonts that I do use have also either been created by me, or they\u2019re a really simple serif that easily goes with my style.<\/p><p><span style=\"font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; color: var( --e-global-color-text );\">It took a lot of trial, error and practise to find a style that I like and enjoy creating. Admittedly this playful style doesn\u2019t lend itself to all card categories but there are ways to make it work by being mindful of accent colours and graphics etc. If I was to create a card which was a little more serious for example, I\u2019d consider pairing it with a bold sans serif and tone back most of my decorative elements. I\u2019d probably opt for a bold font as anything too thin can easily be lost (especially as we\u2019re not printing these ourselves, we can\u2019t easily check!)\u201d.<\/span><\/p><div>\u00a0<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa650d elementor-widget elementor-widget-image\" data-id=\"3aa650d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"533\" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-768x533.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-768x533.jpg 768w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-300x208.jpg 300w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-1024x710.jpg 1024w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-1100x763.jpg 1100w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-800x555.jpg 800w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-159x110.jpg 159w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker-317x220.jpg 317w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Joanne-Hawker.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5c51e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c51e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0cad01\" data-id=\"c0cad01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dc9bd5 elementor-widget elementor-widget-heading\" data-id=\"7dc9bd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pack a Punch Designs <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b263d elementor-widget elementor-widget-text-editor\" data-id=\"35b263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Sophie from&nbsp;<a href=\"https:\/\/www.thortful.com\/creator\/packapunchdesigns\" target=\"_blank\" rel=\"noopener\">Pack a Punch Designs<\/a>&nbsp;talked us through her approach too: \u201cWhen I first started designing cards, I would tend to stick to the same font style, but as time\u2019s gone on I definitely experiment more. My designs range from rude to cheeky to offensive but one thing they all have in common is that they\u2019re blunt and to the point so I avoid any cursive fonts. The main focal point of my designs is the text itself. I want customers to read the caption and, hopefully, laugh so it needs to be easy to read and visually appealing.<\/p>\n<p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">A lot of my designs are more conversational. I imagine that if you were the recipient, you would read the caption in the voice of the sender, so I like these fonts to be in more of a handwritten, casual style. If the caption is shorter I tend to use a tall, all-caps typeface, particularly if the design is on a white background.<\/span><\/p>\n<p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; outline: none;\">Some designs such as my flowchart cards have smaller text so it is essential that they are easy to read. I\u2019ve changed the font on these a few times and after many years I can finally say I am happy with it.&nbsp;<\/span><\/p>\n<p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">I am a bit of a font nerd, I have hundreds of them on my laptop. There\u2019s been so many times I\u2019ll think I\u2019ve finally found the \u2018dream font\u2019, then after a few months or years I\u2019ll discover another font and I\u2019ll think \u201cTHIS IS THE ONE\u201d. The joy of it is that there is an endless amount of choice (perhaps too much).\u201d<\/span><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">&nbsp;<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fd5f1 elementor-widget elementor-widget-image\" data-id=\"d1fd5f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"596\" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-1024x710.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-1024x710.jpg 1024w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-300x208.jpg 300w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-768x533.jpg 768w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-1100x763.jpg 1100w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-800x555.jpg 800w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-159x110.jpg 159w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs-317x220.jpg 317w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/07\/Pack-a-Punch-designs.jpg 1400w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f30d289 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f30d289\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7307e69\" data-id=\"7307e69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00bce0a elementor-widget elementor-widget-heading\" data-id=\"00bce0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><u>Font no gos:<\/u><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-81fe28f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81fe28f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a0988e\" data-id=\"4a0988e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927ee1e elementor-widget elementor-widget-text-editor\" data-id=\"927ee1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">It\u2019s worth noting that if you\u2019re doing long paragraphs, avoid using squiggly fonts. It can be hard for customers to read the font when they\u2019re scrolling the catalogue \u2013 which could potentially mean losing sales!\u00a0\u00a0<\/p><p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">Even if the font you want to use matches your design and looks visually appealing, if the copy is illegible, avoid using it.\u00a0\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">Avoid using fonts from a website where they\u2019re listed as \u2018commercial fonts\u2019 or for personal use only, as you might have to pay for these and there could be an issue with copyright.\u00a0<\/span><\/p><p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">Similarly if you\u2019re choosing a font from a website, make sure it\u2019s listed as Public Domain \u2013 this means it\u2019s not subject to copyright and you\u2019re free to use it.\u00a0<\/span><\/p><p style=\"outline: none;\"><span style=\"font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; color: var( --e-global-color-text );\">Whilst there are plenty of fonts out there, not every style works commercially for a card design. We have an inside joke at thortful HQ about being against using Comic Sans \u2013 however it is one of the more easy fonts to read, especially for those who have dyslexia or are neurodivergent as Sophie (Pack a Punch) advised us. Remember to not be afraid to try different fonts out there and experiment.\u00a0<\/span><\/p><p style=\"outline: none;\">We hope this helps you when designing your next card range. Get\u00a0<a href=\"https:\/\/www.thortful.com\/account\/creator\/design\/create\" target=\"_blank\" rel=\"noopener\">uploading your card designs<\/a>\u00a0now.\u00a0<\/p><p style=\"outline: none;\"><span style=\"color: var( --e-global-color-text ); font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px;\">Team thortful<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you keep up to date with our blogs, you\u2019ll know we like to hammer home how important design and imagery is for card designs. Well, PSA: fonts are equally important. Today, we\u2019re looking at how to choose a font, font no gos, and the thortful creators who use fonts well. In short, fonts matter.&hellip;<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/blog-content.thortful.com\/fonts-matter-heres-how-to-choose-them-wisely\/ \">Read More<\/a>","protected":false},"author":24,"featured_media":15016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[533],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fonts matter! Here&#039;s how to choose them wisely - thortful<\/title>\n<meta name=\"description\" content=\"We\u2019re looking at how to choose a font, font no gos, and the thortful creators who use fonts well. In short, fonts matter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/fonts-matter-heres-how-to-choose-them-wisely\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fonts matter! Here&#039;s how to choose them wisely - thortful\" \/>\n<meta property=\"og:description\" content=\"We\u2019re looking at how to choose a font, font no gos, and the thortful creators who use fonts well. 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