{"id":14893,"date":"2023-08-14T19:26:52","date_gmt":"2023-08-14T18:26:52","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=14893"},"modified":"2023-09-27T11:38:54","modified_gmt":"2023-09-27T10:38:54","slug":"the-power-of-social-seo-a-beginners-guide","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/the-power-of-social-seo-a-beginners-guide\/","title":{"rendered":"The power of social SEO: A Beginner’s Guide"},"content":{"rendered":"

Hello creators! Today we\u2019re looking at the world of Social SEO. We\u2019ve got an overview of SEO, why it\u2019s important and then we look specifically at Instagram and Tik Tok SEO and how you can use it to leverage your social platforms. It\u2019s a deep dive, so grab a cuppa and let\u2019s get into it!<\/p>\n

What is SEO?<\/h3>\n

If you’ve ever wondered how to get more traffic to your socials, then SEO is the answer.<\/p>\n

SEO stands for Search Engine Optimisation. A search engine is where people go to look for answers to questions or hunt for inspiration – like Google, TikTok or YouTube. Optimisation is making sure your content appears when people search for things relevant to your business.<\/p>\n

Put ’em all together and you’ve got SEO: littering your blog \/ socials \/ website with key words and phrases to do with how people are searching for your product or service.<\/p>\n

How does SEO work?<\/h3>\n

The goal of SEO is simple: get people to your platforms so they can buy something from you. To do this, your content needs to reflect what your customers are searching for across socials or search engines.<\/p>\n

Why is SEO important?<\/h3>\n

It’s essential for every small business to have an online presence. However, with the market becoming more and more saturated, it\u2019s difficult to get noticed.<\/p>\n

The good news is that if you start doing SEO right now, you can see positive results almost immediately. The better news? You don\u2019t need to be a tech wiz to get it right on socials, or at least make some significant strides towards increasing that follower count.<\/p>\n

Instagram SEO<\/h3>\n

Forget (endlessly) trying to beat the Instagram algorithm\u2026 it\u2019s time to master Instagram SEO and optimise your content so it\u2019s discoverable from the search bar. Instagram has shifted to allow users to discover content, and, whilst the algorithm will be working hard in the background, there are a few ways to boost your discoverability.<\/p>\n

SEO optimised Insta posts get 30% better reach, and twice as many likes as their non-optimised counterparts, according to Hootsuite<\/a>. Who doesn’t want more likes? Keep reading and we’ll break it down, section by section.<\/p>\n

Currently, there are three main places for users to search: Through the search bar, hashtags and the explore page.<\/p>\n

Search<\/h3>\n

Goes without saying that the search tab is the key place to find a page or person. Instagram looks for relevant usernames, bios, captions, hashtags and locations and displays what it believes meet the searcher\u2019s needs. The first thing to do is a basic audit of your page to make sure it\u2019s all up to date.<\/p>\n

Auditing your page:\u00a0<\/strong><\/p>\n

The key question you should be asking yourself here: If someone’s browsing for a card on instagram, would you rank for it? Have an audit of your page, making sure things like your bio, username and location are up to date to help with your discoverability.<\/p>\n

Ok, your page is in tip-top shape, let’s look at hashtagging to maximise search:<\/p>\n

Hashtag best practices:<\/strong><\/h3>\n