{"id":14685,"date":"2023-07-12T16:15:32","date_gmt":"2023-07-12T15:15:32","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=14685"},"modified":"2023-07-12T16:40:27","modified_gmt":"2023-07-12T15:40:27","slug":"how-to-stand-out-using-fonts-and-design","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/how-to-stand-out-using-fonts-and-design\/","title":{"rendered":"How to stand out using fonts and design"},"content":{"rendered":"\t\t
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Hello creators! Welcome back to edition three of Ask our Expert. This time we spoke to Ella, our graphic designer who explains how to stand out using fonts and design.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Should I use large captions on my cards?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It really depends on your sentiment. If you\u2019re saying something quite heartfelt, for example for Father\u2019s Day, a larger caption can work well. If you want your captions to be thumb-stopping on social media and you want them to stand out in the catalogue, shorter captions are better.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do you know which background colour on cards sells the best?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We say to explore all the colours of the rainbow! But I\u2019d advise you try to make sure you have a really good colour contrast as that\u2019ll make your card stand out.<\/p>

If you\u2019re looking for some inspiration for a colour palette, Pinterest is fab! As an example you could search for spring\/summer colours 2023 and then translate them into your card design.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How do you choose the right font for your design?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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There are obviously so many fonts out there and it can be tricky to hone in on one that you think is best for your style and brand. If your designs are more floral or illustrated then perhaps opt for a more feminine \/ flowy font. If you\u2019re doing really brash, rude jokes then go for something a bit more bold that compliments the sentiments. Or, if you’re doing long paragraphs please don\u2019t use squiggly fonts because it\u2019s really hard for customers to read on the catalogue \u2013 which could potentially mean losing sales! <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How would you define a good quality card design?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Firstly, it has to be different.\u00a0Make sure it\u2019s something that you haven\u2019t seen before \u2013 that\u2019s what makes thorful so special, we have so many unique designs. Always centre your design so it’s easy to read on the catalogue, and check your colours have a professional finish. Pinterest is a great place to start when you need some inspo.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Where can I find a good font?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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My favourite place to go \u2013 and has been since I was about 15 years old \u2013 is\u00a0Dafont.com<\/a>. Be careful when it comes to licensing, when you search for something, ensure the \u2018100% free\u2019 is clicked to avoid any issues. My top tip is to double check when you\u2019re in the licence that it is 100% free as sometimes it can be hidden. Another one is\u00a0Google Fonts<\/a>, which is great.\u00a0<\/p>

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What design software\/equipment do you need to design your own cards?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I use Photoshop and Illustrator, which I pay for each month, however they can get quite expensive so a cheaper option would be Procreate (all you need is \u00a320 and an Ipad). If you’re after free tools you could use Gimp or Canva, but make sure you don’t use the pre-loaded design elements on there and make your own colours and fonts.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Are there any design no go's when creating cards?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A couple of no go\u2019s are: using colours that haven’t got contrast (like baby pink with white font), using squiggly fonts in big paragraphs of text and putting your text off of the centre of the card. It doesn’t matter if it\u2019s left or right aligned, just make sure it sits perfectly on your card so nothing is cut off when it\u2019s printed?<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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That\u2019s all from us this time.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We hope this helped you with creating your designs. Don\u2019t forget to check out\u00a0how to make social media work for your business<\/a>\u00a0and\u00a0how to build your brand.\u00a0<\/a><\/p>

Join us next time when we speak to another thortful expert! Be sure to follow thortful creators on\u00a0Instagram<\/a>\u00a0where the Q and As are hosted.\u00a0<\/span><\/p>

Team thortful\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hello creators! Welcome back to edition three of Ask our Expert. This time we spoke to Ella, our graphic designer who explains how to stand out using fonts and design.\u00a0 Should I use large captions on my cards? It really depends on your sentiment. If you\u2019re saying something quite heartfelt, for example for Father\u2019s Day,…<\/p>\nRead More<\/a>","protected":false},"author":24,"featured_media":14688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[534,1],"tags":[],"acf":[],"yoast_head":"\nHow to stand out using fonts and design - thortful<\/title>\n<meta name=\"description\" content=\"Join us as our graphic designer explains how to stand out using fonts and design. 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