{"id":14623,"date":"2023-06-28T11:52:37","date_gmt":"2023-06-28T10:52:37","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=14623"},"modified":"2023-06-28T11:52:40","modified_gmt":"2023-06-28T10:52:40","slug":"card-expo","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/card-expo\/","title":{"rendered":"7 Things we learned at a greetings card trade show"},"content":{"rendered":"\n

Cards. More cards. Cards as as far as the eye can see. That\u2019s more-or-less what you\u2019d expect to see at a trade show all about the greetings card industry, and PG Live at the Business Design Centre in Islington didn\u2019t disappoint on that front. <\/p>\n\n\n\n

But there\u2019s actually more to it than three floors of cards! Here\u2019s what we learned when our team headed down to the show.<\/p>\n\n\n\n

1. It\u2019s not just cards!<\/strong><\/h2>\n\n\n\n

Didn\u2019t expect this right after the intro, did you! The show is made up of lots of individual booths from creators and small companies. As well as (lots of) cards, we saw booths with other kinds of commercially-minded design too: posters, wedding stationery, and even just delightful envelopes for those cards to go inside!<\/p>\n\n\n\n

2. Our creators were there\u2026<\/strong><\/h2>\n\n\n\n

Some of the booths were helmed by thortful creators! We bumped into Lucy Driver, David Ricicle, Dean Morris, Bold & Bright, amongst others.<\/p>\n\n\n\n

3. \u2026and some (hopefully) future creators were too.<\/strong><\/h2>\n\n\n\n

We met loads of new creators who aren\u2019t on thortful \u2013 but we\u2019d really like to get them on board! One of the great things about PG Live is we can meet emerging talent and tell them about how fantastically cool and wonderful at dinner parties we are.<\/p>\n\n\n\n

4. It was a great for feedback<\/strong><\/h2>\n\n\n\n

We got a lot of great feedback from the thortful creators we met; it\u2019s brilliant to be able to have these conversations in person. We use everything we hear back from creators to improve their thortful experience.<\/p>\n\n\n\n

We also learned that creators love checking their dashboard every morning to see the sales go up!<\/p>\n\n\n\n

5. We felt the love<\/strong><\/h2>\n\n\n\n

It was so inspiring to hear success stories about selling with thortful.<\/p>\n\n\n\n

6. Illustrative and traditional designs are back<\/strong><\/h2>\n\n\n\n

Judging by what we saw, the trends in card design are heading back towards illustrative, heartfelt, traditional, and cute styles. But it\u2019s not a case of old designs coming back \u2013 we saw some really unique work. Look out for more of these on our catalogue.<\/p>\n\n\n\n

7. We got goody bags!<\/strong><\/h2>\n\n\n\n

Ok, so they didn\u2019t contain a car, this isn\u2019t the Oscars. But we did get all sorts of interesting bits and bobs, including some\u2026 you guessed it\u2026 cards. Lovely ones!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cards. More cards. Cards as as far as the eye can see. That\u2019s more-or-less what you\u2019d expect to see at a trade show all about the greetings card industry, and PG Live at the Business Design Centre in Islington didn\u2019t disappoint on that front.  But there\u2019s actually more to it than three floors of cards!…<\/p>\nRead More<\/a>","protected":false},"author":25,"featured_media":14627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[471,1],"tags":[],"acf":[],"yoast_head":"\n7 Things we learned at a greetings card trade show - thortful<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/card-expo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Things we learned at a greetings card trade show - thortful\" \/>\n<meta property=\"og:description\" content=\"Cards. 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