{"id":14225,"date":"2023-05-10T14:55:59","date_gmt":"2023-05-10T13:55:59","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=14225"},"modified":"2023-06-15T14:21:10","modified_gmt":"2023-06-15T13:21:10","slug":"how-to-make-social-media-ads-work-for-your-business","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/","title":{"rendered":"How to make Social Media ads work for your business"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Hello creators! We gathered some feedback from our creator community recently and noticed that many of you are in a social media slump, having some creative block when it comes to social channels. So, we sat down with our in-house social media expert Rich Potts, our Head of Paid Digital Marketing, to find out how to make social media ads work for your business. We hope it helps you to level up your business, improve your social media strategy and rise from any slump you may be in.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

What sort of posts get the most interactions on social media channels?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

For us it\u2019s lifestyle photos. Specifically photos that look like user generated content (UGC).\u00a0 For example an image where it looks like someone received the card and posted a pic to their Instagram feed. We think this is because it appears more native to the platform, rather than a social media ad.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"Example\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Does adding links to products reduce reach?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Yes, you have to do a bit of a balancing act between doing posts to drive reach and engagement, and more sales-driven posts with links. But you should be doing this anyway \u2013 no-one follows a page to be sold to 24\/7 so try to make sure you\u2019re posting a variety of content.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Is TikTok worth it?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

TikTok is a really interesting platform. With paid posts we get really inconsistent results with some ads doing really well and others performing really badly. With organic it’s difficult to know what kind of sales it’s driving, but anecdotally we know our customers are seeing our videos, because we get comments and shares that imply intent to buy. We also know that user behaviour is turning it into a\u00a0search engine<\/a>, and we expect that behaviour to continue, so we believe it’s worth investing some time in \u2013 but not putting all your eggs in that basket.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Which social media platform drives the most customers to the site?<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

It’s about 50\/50 Facebook and Instagram.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

What are the best tips you have on using paid ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Keep your message simple and clear \u2013 one to two lines of copy, single product in image, don’t distract too much from the product.\u00a0 Think about what kind of post would make you stop scrolling. There’s a lot more but I don’t want to fully give away our secret recipe!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

How do you select the cards you use in marketing campaigns? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

For occasions, we select 200-250 cards for promotion and they\u2019re generally going to be one of three things \u2013 witty or funny (they have to be a quick joke that people can get while they’re scrolling), something that is trending (we\u2019ve had a lot of success recently with one of our air fryer cards because lots of people are into that at the minute) or cards that will be connected to a user’s interest. For example, something to do with dogs, celebrities or sports work very well.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Do photos or videos perform better?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

In paid posts, we find photos (especially UGC style) perform better than designed images. We really struggled to make video content work at first, but we\u2019re getting better at it. If you look at our\u00a0TikTok<\/a>, you\u2019ll see the kind of stuff we\u2019re doing now, which is working really well. However when it comes to organic posts, we do find Instagram Reels are the best way of expanding your reach to non-followers. This way your page gets discovered by potential customers. There should certainly be a place for both videos and static content in your social media strategy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

What platform would you recommend for someone new to posting?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

I\u2019d say, just because it\u2019s on more of an upwards trajectory than Facebook currently, Instagram. It\u2019s probably the best platform to get going with. You can do lots of static posts, and you can also dip into video content with Reels as well.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

What's thortful\u2019s most successful marketing channel?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

We\u2019ve tried lots of different channels \u2013 YouTube, Pinterest, Twitter \u2013 and we\u2019ve had a lot of success with Google Search and Shopping. We had mixed results with TikTok \u2013 some videos performed really well, others not so much. It’s hard to find consistency with that channel. The best channel we\u2019ve had work well consistently, is Facebook and Instagram ads.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Is it worth the money to pay for social media adverts?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Yes, they\u2019re definitely worth it. It does depend on your goal however, we use them to grow the business quite a lot. In terms of goals, you\u2019re unlikely to get a short term return. It’s more about building a customer base so that when they return, you’ll start to see a return on your initial advertising investment.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Where do you learn to use paid ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

There\u2019s a huge amount of information on how to learn about social ads online. The best one is\u00a0Facebook Blueprint<\/a>\u00a0\u2013 it\u2019s completely free.\u00a0Google Digital<\/a>\u00a0Garage<\/a>\u00a0is also really good, and beyond that there\u2019s a lot of free videos as well.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

What's the most successful platform to advertise for conversion rate?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Google Shopping is the best for conversion rates, especially if you\u2019re doing niche interest cards. People will search for \u2018Dog Birthday card\u2019 \u2013 and if your website is SEO optimised, yours will appear.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

What advice would you give to someone who is not very good at selling themselves?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Find your USP as a brand and think about what makes you stand out from the rest of the market \u2013 that should give you a whole load of confidence to go out and sell yourself. You may not be bigger, better, cheaper but, you can always be different. <\/p>\n

This will be a new series of blog posts where we sit down with one of our thortful experts and ask them some of your burning questions. You can join in on the Q&A by following us on Instagram<\/a><\/span>.<\/span><\/p>\n

Team thortful <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hello creators! We gathered some feedback from our creator community recently and noticed that many of you are in a social media slump, having some creative block when it comes to social channels. So, we sat down with our in-house social media expert Rich Potts, our Head of Paid Digital Marketing, to find out how…<\/p>\nRead More<\/a>","protected":false},"author":18,"featured_media":14294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[534,1],"tags":[],"acf":[],"yoast_head":"\nHow to make Social Media ads work for your business - thortful<\/title>\n<meta name=\"description\" content=\"We spoke to our Head of Paid Digital Marketing, Rich Potts, to find out how to make social media ads work for your business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make Social Media ads work for your business - thortful\" \/>\n<meta property=\"og:description\" content=\"We spoke to our Head of Paid Digital Marketing, Rich Potts, to find out how to make social media ads work for your business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"thortful\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T13:55:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T13:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/05\/Option-6-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thortful\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thortful\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/\"},\"author\":{\"name\":\"thortful\",\"@id\":\"https:\/\/blog-content.thortful.com\/#\/schema\/person\/89ed4605401583b3d721dad16cc441dd\"},\"headline\":\"How to make Social Media ads work for your business\",\"datePublished\":\"2023-05-10T13:55:59+00:00\",\"dateModified\":\"2023-06-15T13:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/\"},\"wordCount\":998,\"publisher\":{\"@id\":\"https:\/\/blog-content.thortful.com\/#organization\"},\"articleSection\":[\"Creator Resources\",\"Posts\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/\",\"url\":\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/\",\"name\":\"How to make Social Media ads work for your business - thortful\",\"isPartOf\":{\"@id\":\"https:\/\/blog-content.thortful.com\/#website\"},\"datePublished\":\"2023-05-10T13:55:59+00:00\",\"dateModified\":\"2023-06-15T13:21:10+00:00\",\"description\":\"We spoke to our Head of Paid Digital Marketing, Rich Potts, to find out how to make social media ads work for your business\",\"breadcrumb\":{\"@id\":\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog-content.thortful.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to make Social Media ads work for your business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog-content.thortful.com\/#website\",\"url\":\"https:\/\/blog-content.thortful.com\/\",\"name\":\"thortful\",\"description\":\"thortful blog | Unique cards from independent creators\",\"publisher\":{\"@id\":\"https:\/\/blog-content.thortful.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog-content.thortful.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog-content.thortful.com\/#organization\",\"name\":\"thortful\",\"url\":\"https:\/\/blog-content.thortful.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/blog-content.thortful.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/01\/cropped-Logo-1.png\",\"contentUrl\":\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/01\/cropped-Logo-1.png\",\"width\":420,\"height\":116,\"caption\":\"thortful\"},\"image\":{\"@id\":\"https:\/\/blog-content.thortful.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog-content.thortful.com\/#\/schema\/person\/89ed4605401583b3d721dad16cc441dd\",\"name\":\"thortful\",\"sameAs\":[\"https:\/\/theones.thortful.com\"],\"url\":\"https:\/\/blog-content.thortful.com\/author\/sarah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to make Social Media ads work for your business - thortful","description":"We spoke to our Head of Paid Digital Marketing, Rich Potts, to find out how to make social media ads work for your business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/","og_locale":"en_GB","og_type":"article","og_title":"How to make Social Media ads work for your business - thortful","og_description":"We spoke to our Head of Paid Digital Marketing, Rich Potts, to find out how to make social media ads work for your business","og_url":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/","og_site_name":"thortful","article_published_time":"2023-05-10T13:55:59+00:00","article_modified_time":"2023-06-15T13:21:10+00:00","og_image":[{"width":2000,"height":900,"url":"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2023\/05\/Option-6-1.jpg","type":"image\/jpeg"}],"author":"thortful","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thortful","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/#article","isPartOf":{"@id":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/"},"author":{"name":"thortful","@id":"https:\/\/blog-content.thortful.com\/#\/schema\/person\/89ed4605401583b3d721dad16cc441dd"},"headline":"How to make Social Media ads work for your business","datePublished":"2023-05-10T13:55:59+00:00","dateModified":"2023-06-15T13:21:10+00:00","mainEntityOfPage":{"@id":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/"},"wordCount":998,"publisher":{"@id":"https:\/\/blog-content.thortful.com\/#organization"},"articleSection":["Creator Resources","Posts"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/","url":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/","name":"How to make Social Media ads work for your business - thortful","isPartOf":{"@id":"https:\/\/blog-content.thortful.com\/#website"},"datePublished":"2023-05-10T13:55:59+00:00","dateModified":"2023-06-15T13:21:10+00:00","description":"We spoke to our Head of Paid Digital Marketing, Rich Potts, to find out how to make social media ads work for your business","breadcrumb":{"@id":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog-content.thortful.com\/how-to-make-social-media-ads-work-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog-content.thortful.com\/"},{"@type":"ListItem","position":2,"name":"How to make Social Media ads work for your business"}]},{"@type":"WebSite","@id":"https:\/\/blog-content.thortful.com\/#website","url":"https:\/\/blog-content.thortful.com\/","name":"thortful","description":"thortful blog | Unique cards from independent creators","publisher":{"@id":"https:\/\/blog-content.thortful.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog-content.thortful.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/blog-content.thortful.com\/#organization","name":"thortful","url":"https:\/\/blog-content.thortful.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog-content.thortful.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/01\/cropped-Logo-1.png","contentUrl":"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/01\/cropped-Logo-1.png","width":420,"height":116,"caption":"thortful"},"image":{"@id":"https:\/\/blog-content.thortful.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog-content.thortful.com\/#\/schema\/person\/89ed4605401583b3d721dad16cc441dd","name":"thortful","sameAs":["https:\/\/theones.thortful.com"],"url":"https:\/\/blog-content.thortful.com\/author\/sarah\/"}]}},"_links":{"self":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts\/14225"}],"collection":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/comments?post=14225"}],"version-history":[{"count":33,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts\/14225\/revisions"}],"predecessor-version":[{"id":14543,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts\/14225\/revisions\/14543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/media\/14294"}],"wp:attachment":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/media?parent=14225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/categories?post=14225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/tags?post=14225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}