{"id":13955,"date":"2023-04-25T16:02:36","date_gmt":"2023-04-25T15:02:36","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=13955"},"modified":"2023-12-14T09:34:23","modified_gmt":"2023-12-14T09:34:23","slug":"how-to-create-greetings-cards-that-sell","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/how-to-create-greetings-cards-that-sell\/","title":{"rendered":"How to create greetings cards that sell"},"content":{"rendered":"\t\t
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It turns out that you can make a greetings card by slapping absolutely anything on a piece of high quality 300gsm paper stock, but\u2026 you can\u2019t necessarily sell it. We know, we were shocked too.<\/p>\n

Over the years though, we\u2019ve worked out what goes into making a greetings card that really sells, so we\u2019re quite happy to turn this knowledge over to you. (We\u2019re also obliged to remind you that if you sign up as a creator with thortful we\u2019re also handling your stock management, printing costs, postage, store front and customer service, so it\u2019s as fuss-free as you can get.)<\/p>\n

So without further ado, here are the things you need to think about when designing your future best selling greetings card.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Occasion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What occasion do you want to cater for? Our customers come to us with an occasion in mind, so making sure it\u2019s clear what occasion they\u2019d send the card for is the best way to connect with them.<\/p>

When getting started, we highly recommend prioritising birthdays as this (obviously) is our most popular category. We\u2019ve actually got a separate guide on\u00a0what makes a birthday bestseller<\/a>. It\u2019s also entirely possible for a card to cater to multiple occasions to maximise sales potential. A great example is this\u00a0card by Emmy Lupin<\/a>. What are we toasting to? Birthday? New home? Passing my exams? It works for them all, making it a firm top seller.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Some cards don\u2019t require an occasion within the caption, but they\u2019re still perfect for a specific occasion. This\u00a0card by Jeffrey & Janice<\/a>\u00a0demonstrates this well. It doesn\u2019t need to say \u2018happy birthday\u2019 in the caption but refers to ageing in a relatable, engaging way.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Recipient<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Think about who your customer would give the card to. If you\u2019ve had a look at our recent briefs and insights, you\u2019ll know that there\u2019s a big opportunity around cards for partners and parents. Our research (which you can read here<\/a>, if you missed it) shows that they\u2019re the people our customers are most likely to buy a special card for. Classic designs perform particularly well in this space, for example this card by Dalia Clark Design<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We love this\u00a0card by Arrow Gift Co<\/a>. Cleverly, they\u2019ve not specified which parent it\u2019s for, for the broadest appeal.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sender<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Think about who would buy your card. Is it an arty person looking for something design-led, or a lover of vintage? A hopeless romantic, or someone who enjoys playful innuendo? You can read about\u00a0the thortful shopper<\/a>\u00a0to get a better understanding of our customer base. Below are two examples of anniversary cards which appeal to very different audiences, but sell well on thortful.\u00a0Card 1 by Twin Pines Creative<\/a>.\u00a0Card 2 by Joanna Miller<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Relationship between buyer and seller<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Are they close? Or should the message be slightly more formal? Perhaps banter is more appropriate? Think about the life they share. This birthday card for dad by Hello Hatty<\/a> is a great example of taking an experience and turning it into a relatable design and observational humour.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Emotion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Think about the emotion you want to evoke. Is it a smile? A belly laugh or an eye roll? Or is it simply admiration for beautiful design? We believe emotional impact is the secret ingredient to a fantastic card, so it\u2019s something we look for when moderating the cards uploaded to us.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Suitable for print<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bright colours may look great on instagram but we\u2019re print on demand, so make sure it\u2019s CMYK friendly! A great example of a creator who carefully digitalises their paintings for print is\u00a0Jo Scott Art<\/a><\/span>, whose watercolour paintings turned greetings cards feel handmade and human with enough finesse to look professional.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This might feel like a lot to keep in mind all at once, but you can also think about the points above as a checklist. If you run through them with your idea, or a draft, we can say with certainty that you\u2019ll be in a much better position to make sales with your design.<\/p>

We hope this blog post has been helpful! As ever, if you\u2019ve any questions please drop us a line \u2013\u00a0creators@thortful.com<\/a>. And if you\u2019ve found this post but you\u2019re not yet a thortful creator, here\u2019s\u00a0why we think you should join our community<\/a>!<\/p>

Team thortful<\/i><\/b><\/h6>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It turns out that you can make a greetings card by slapping absolutely anything on a piece of high quality 300gsm paper stock, but\u2026 you can\u2019t necessarily sell it. We know, we were shocked too. Over the years though, we\u2019ve worked out what goes into making a greetings card that really sells, so we\u2019re quite…<\/p>\nRead More<\/a>","protected":false},"author":18,"featured_media":13977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[533,530,1],"tags":[],"acf":[],"yoast_head":"\nHow to create greetings cards that sell - thortful<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/how-to-create-greetings-cards-that-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create greetings cards that sell - thortful\" \/>\n<meta property=\"og:description\" content=\"It turns out that you can make a greetings card by slapping absolutely anything on a piece of high quality 300gsm paper stock, but\u2026 you can\u2019t necessarily sell it. 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