{"id":11816,"date":"2022-12-13T16:43:32","date_gmt":"2022-12-13T16:43:32","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=11816"},"modified":"2023-02-03T17:01:29","modified_gmt":"2023-02-03T17:01:29","slug":"consumer-insights-2022","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/consumer-insights-2022\/","title":{"rendered":"The secret thoughts of card buyers: Our latest consumer insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11816\" class=\"elementor elementor-11816\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dde4116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dde4116\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f82922f\" data-id=\"f82922f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea0616a elementor-widget elementor-widget-text-editor\" data-id=\"ea0616a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Hello creators! We&#8217;re excited to share with you, for the first time, our consumer insights report! What&#8217;s that, you ask? It&#8217;s the biggest piece of research we&#8217;ve ever done. We asked literally thousands of people about their card buying habits to better understand their wants and needs, with an objective of gathering useful information to help you create your brilliant cards with customers in mind.&nbsp;<\/p>\n<p style=\"outline: none;\">This exciting report also provides insight into our business strategy for 2023, and an introduction to your (if we do say so ourselves) <i>delightful<\/i> new Card Content Team, so it is exclusively for thortful creators. You&#8217;ll need a password to download, which can be found by logging<span style=\"letter-spacing: 0.1px; color: var( --e-global-color-text ); outline: none;\">&nbsp;into your&nbsp;<a href=\"https:\/\/www.thortful.com\/account\/creator\/dashboard\" target=\"_blank\">creator account<\/a>&nbsp;and you\u2019ll find the password at the top of your&nbsp;<\/span><font face=\"inherit\"><span style=\"letter-spacing: 0.1px; background-color: rgb(255, 255, 255); transition-duration: 0.2s, 0s, 0s, 0s, 0s; transition-timing-function: ease, ease, ease, ease, ease; transition-delay: 0s, 0s, 0s, 0s, 0s; outline-color: initial; outline-width: initial;\">dashboard<\/span><\/font><span style=\"letter-spacing: 0.1px; color: var( --e-global-color-text );\">.&nbsp;<\/span><\/p>\n<p style=\"font-size: 16px;\"><span style=\"font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; color: var( --e-global-color-text );\">If you\u2019re a thortful creator and you can&#8217;t see the password, let us know \u2013&nbsp;<\/span><a href=\"mailto:creators@thortful.com\" style=\"font-family: inherit; background-color: rgb(255, 255, 255); transition-duration: 0.2s, 0s, 0s, 0s, 0s; transition-timing-function: ease, ease, ease, ease, ease; transition-delay: 0s, 0s, 0s, 0s, 0s; font-size: 1rem; letter-spacing: 0.1px;\">creators@thortful.com<\/a><span style=\"font-family: Roboto; font-size: 1rem; letter-spacing: 0.1px; color: var( --e-global-color-text );\">&nbsp;\u2013 and we\u2019ll sort it out for you.&nbsp;<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4ed9ab21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed9ab21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-468d3e08\" data-id=\"468d3e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24115d38 elementor-widget elementor-widget-text-editor\" data-id=\"24115d38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h4 style=\"outline: none; text-align: center;\"><a href=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/New-Creator-Lite-Research-Debrief_compressed-1.pdf\" target=\"_blank\">&gt;&gt; DOWNLOAD CONSUMER INSIGHTS REPORT &lt;&lt;<\/a><br><\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-05fe5d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05fe5d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c35f84a\" data-id=\"c35f84a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81b8f0d elementor-widget elementor-widget-text-editor\" data-id=\"81b8f0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"outline: none;\">Over the last couple of years we have seen consumer behaviour change considerably, so it&#8217;s essential for all of us to understand what card buyers are looking for today and evolve with their demands. From now on we&#8217;ll be sharing more reports, just like this one, to help you stay up to date with the latest trends and insights, giving you the best opportunity to maximise your sales and grow your wonderful businesses &#8211; so keep an eye out! Together we can have the best greetings cards in the UK (and beyond, if we&#8217;re honest).\u00a0<\/p><p style=\"outline: none;\">If you&#8217;re a thortful creator and have not received your password, please contact creators@thortful.com and we&#8217;ll be happy to help.\u00a0<\/p><p style=\"outline: none;\"><b><i>Team thortful x<\/i><\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-770ceb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"770ceb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34ffee5\" data-id=\"34ffee5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-963658d elementor-widget elementor-widget-image\" data-id=\"963658d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"482\" src=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-1024x574.jpg\" class=\"attachment-large size-large\" alt=\"thortful consumer insights preview\" loading=\"lazy\" srcset=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-1024x574.jpg 1024w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-300x168.jpg 300w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-768x431.jpg 768w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-1536x861.jpg 1536w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-1100x617.jpg 1100w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-800x449.jpg 800w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-180x101.jpg 180w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides-355x199.jpg 355w, https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Slides.jpg 1594w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hello creators! We&#8217;re excited to share with you, for the first time, our consumer insights report! What&#8217;s that, you ask? It&#8217;s the biggest piece of research we&#8217;ve ever done. We asked literally thousands of people about their card buying habits to better understand their wants and needs, with an objective of gathering useful information to&hellip;<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/blog-content.thortful.com\/consumer-insights-2022\/ \">Read More<\/a>","protected":false},"author":18,"featured_media":11838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[536,530,534,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The secret thoughts of card buyers: Our latest consumer insights - thortful<\/title>\n<meta name=\"description\" content=\"Gain valuable insights into greetings card buyers behaviour and demands for 2023 with thortful&#039;s downloadable Consumer Insights Report\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/consumer-insights-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The secret thoughts of card buyers: Our latest consumer insights - thortful\" \/>\n<meta property=\"og:description\" content=\"Gain valuable insights into greetings card buyers behaviour and demands for 2023 with thortful&#039;s downloadable Consumer Insights Report\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog-content.thortful.com\/consumer-insights-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"thortful\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T16:43:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-03T17:01:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/12\/Blog-Header-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thortful\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thortful\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog-content.thortful.com\/consumer-insights-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog-content.thortful.com\/consumer-insights-2022\/\"},\"author\":{\"name\":\"thortful\",\"@id\":\"https:\/\/blog-content.thortful.com\/#\/schema\/person\/89ed4605401583b3d721dad16cc441dd\"},\"headline\":\"The secret thoughts of card buyers: Our latest consumer insights\",\"datePublished\":\"2022-12-13T16:43:32+00:00\",\"dateModified\":\"2023-02-03T17:01:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog-content.thortful.com\/consumer-insights-2022\/\"},\"wordCount\":300,\"publisher\":{\"@id\":\"https:\/\/blog-content.thortful.com\/#organization\"},\"articleSection\":[\"Briefs &amp; 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