{"id":10746,"date":"2022-08-30T15:42:37","date_gmt":"2022-08-30T14:42:37","guid":{"rendered":"https:\/\/blog-content.thortful.com\/?p=10746"},"modified":"2023-01-27T11:52:12","modified_gmt":"2023-01-27T11:52:12","slug":"thortful-x-rosie-johnson-illustrates","status":"publish","type":"post","link":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/","title":{"rendered":"thortful x Rosie Johnson Illustrates"},"content":{"rendered":"\t\t
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Well hello there! This is very exciting! I mean, I\u2019ve got my\u00a0own<\/em>\u00a0blog<\/a>, but I\u2019m pretty sure only my mum reads that \u2026 so I\u2019m very chuffed to have been invited to write this one instead!<\/p>

My name is Rosie Johnson from the imaginatively titled\u00a0Rosie Johnson Illustrates<\/a>. I do exactly what it says on the tin (obscure Ronseal ad ref for you there.)<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I have been illustrating full time since 2016, having left my previous life as a primary school teacher. I don\u2019t have any formal training in art beyond a frankly exceptional A* GCSE in \u2026ehem\u2026 1995. I\u2019m not known for being particularly fearless or adventurous, but for some reason, I heard the siren call of creative self employment and thought,<\/p>

\u201cYeah. I want a bit of that.\u201d<\/p>

Drawing has always been my go to as a way to relax, as a form of expression, joy and recently dissatisfaction with the world. I absolutely love word play and simple silly illustrations which can capture a feeling.\u00a0<\/p>

I began the Thortful side of my business slap bang in the middle of the pandemic in 2020. Like many independents, almost overnight, many income streams dried to dusty puddles. All the little shops which stocked my cards, prints and accessories closed their doors and I desperately needed a lifeline.<\/p>

My unexpected saviour was one Mr Dominic Cummings who rode to my rescue, via Barnard Castle, at just the right point for me to design a cheeky, topical Father\u2019s Day card.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2018Rosie Johnson Illustrates<\/a>\u2018 on thortful<\/figcaption><\/figure>

Being a bit of a Thortful noob I uploaded my design then carried on about my (floundering) business for several weeks before checking on my sales. I remember running to find my partner and screaming at him,<\/p>

\u201cit\u2019s sold over 1000!\u201d In fact, that design went on to sell over 6000 copies. It is no exaggeration to say that the Prime Minister\u2019s former adviser paid our mortgage for two months straight. (Please do not start a public enquiry, Thortful royalties are all above board.)<\/p>

Since then, I\u2019ve absolutely loved the freedom and flexibility Thortful gives me to make topical, responsive cards that I would never dare to get printed in bulk and try to sell from my own website. I can take risks, be mega niche and really enjoy the process. Because, if it doesn\u2019t sell it doesn\u2019t sell! No trees will have been felled on my behalf. No boxes of unloved stock will sit, judging me from the corner of my studio.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I\u2019ve been asked quite a few times what makes a successful illustration for cards. I don\u2019t bloody know, mate. No, really. Sometimes it\u2019s just capturing a mood and that\u2019s so hard to advise on. For me, it\u2019s going beyond getting someone\u2019s likeness or following a trend. Cards (or anything I\u2019ve designed) that have been successful have combined a bit of clever or silly word play with a bold image. If it makes ME laugh or think or want to share that sentiment then I know it\u2019s worth trying as a design. I always draw the cards I\u2019d personally like to send. I know lots of people are very successful with cards that are highly topical and I certainly advise keeping abreast of all that stuff, but I only design those kinds of cards when they feel like my style and match my interests. Authenticity feels important to me, so people can tell that it\u2019s a \u2018Rosie\u2019 card.\u00a0<\/p>

When I start a design, it usually begins as a note on my phone. Why do good ideas hit when I\u2019m in the supermarket, out for a walk or just about to fall asleep?! They\u2019re usually triggered by something in the news or a pun that occurs to me. Sometimes, like with my teacher cards, I think about what I\u2019d have liked to receive when I was a teacher. Then I play around in Procreate on the iPad, trying out colours and trying to make my writing neater than it usually is! When I\u2019m happy with the design, I\u2019ll pinch the screen to minimise the image, making it as small as it\u2019d appear on someone\u2019s phone. If it\u2019s too detailed and doesn\u2019t catch my eye, I try and edit it. No-one\u2019s going to click if they can\u2019t make out the pic!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This last year (and a bit) has been so tough for so many people. I really love that I can help people stay in touch and feel connected through something as simple as a card. I\u2019ve felt part of the lovely community of Thortful creators who are such an imaginative, supportive bunch. For anyone new, who\u2019s just starting their journey as a creative freelance type person, I highly recommend joining a network of likeminded people. Look for Indie Roller and the Just a Card campaign on Instagram for companionship, understanding and excellent advice.\u00a0<\/p>

You can find me at\u00a0www.rosiejohnsonillustrates.com<\/a>\u00a0and Rosie Johnson Illustrates on all the social media things. Come and say hello, I\u2019m very friendly and love procrastinating on my phone rather than getting on with my work. Shhhh, don\u2019t tell my mum.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Well hello there! This is very exciting! I mean, I\u2019ve got my\u00a0own\u00a0blog, but I\u2019m pretty sure only my mum reads that \u2026 so I\u2019m very chuffed to have been invited to write this one instead! My name is Rosie Johnson from the imaginatively titled\u00a0Rosie Johnson Illustrates. I do exactly what it says on the tin…<\/p>\nRead More<\/a>","protected":false},"author":18,"featured_media":12401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[531,530,1],"tags":[],"acf":[],"yoast_head":"\nthortful x Rosie Johnson Illustrates - thortful<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"thortful x Rosie Johnson Illustrates - thortful\" \/>\n<meta property=\"og:description\" content=\"Well hello there! This is very exciting! I mean, I\u2019ve got my\u00a0own\u00a0blog, but I\u2019m pretty sure only my mum reads that \u2026 so I\u2019m very chuffed to have been invited to write this one instead! My name is Rosie Johnson from the imaginatively titled\u00a0Rosie Johnson Illustrates. 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This is very exciting! I mean, I\u2019ve got my\u00a0own\u00a0blog, but I\u2019m pretty sure only my mum reads that \u2026 so I\u2019m very chuffed to have been invited to write this one instead! My name is Rosie Johnson from the imaginatively titled\u00a0Rosie Johnson Illustrates. I do exactly what it says on the tin…","og_url":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/","og_site_name":"thortful","article_published_time":"2022-08-30T14:42:37+00:00","article_modified_time":"2023-01-27T11:52:12+00:00","og_image":[{"width":1200,"height":508,"url":"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2022\/08\/rosie-1.png","type":"image\/png"}],"author":"thortful","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thortful","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/#article","isPartOf":{"@id":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/"},"author":{"name":"thortful","@id":"https:\/\/blog-content.thortful.com\/#\/schema\/person\/89ed4605401583b3d721dad16cc441dd"},"headline":"thortful x Rosie Johnson Illustrates","datePublished":"2022-08-30T14:42:37+00:00","dateModified":"2023-01-27T11:52:12+00:00","mainEntityOfPage":{"@id":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/"},"wordCount":887,"publisher":{"@id":"https:\/\/blog-content.thortful.com\/#organization"},"articleSection":["Community","Creator Central","Posts"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/","url":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/","name":"thortful x Rosie Johnson Illustrates - thortful","isPartOf":{"@id":"https:\/\/blog-content.thortful.com\/#website"},"datePublished":"2022-08-30T14:42:37+00:00","dateModified":"2023-01-27T11:52:12+00:00","breadcrumb":{"@id":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog-content.thortful.com\/thortful-x-rosie-johnson-illustrates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog-content.thortful.com\/"},{"@type":"ListItem","position":2,"name":"thortful x Rosie Johnson Illustrates"}]},{"@type":"WebSite","@id":"https:\/\/blog-content.thortful.com\/#website","url":"https:\/\/blog-content.thortful.com\/","name":"thortful","description":"thortful blog | Unique cards from independent creators","publisher":{"@id":"https:\/\/blog-content.thortful.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog-content.thortful.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/blog-content.thortful.com\/#organization","name":"thortful","url":"https:\/\/blog-content.thortful.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog-content.thortful.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/01\/cropped-Logo-1.png","contentUrl":"https:\/\/blog-content.thortful.com\/wp-content\/uploads\/2025\/01\/cropped-Logo-1.png","width":420,"height":116,"caption":"thortful"},"image":{"@id":"https:\/\/blog-content.thortful.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog-content.thortful.com\/#\/schema\/person\/89ed4605401583b3d721dad16cc441dd","name":"thortful","sameAs":["https:\/\/theones.thortful.com"],"url":"https:\/\/blog-content.thortful.com\/author\/sarah\/"}]}},"_links":{"self":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts\/10746"}],"collection":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/comments?post=10746"}],"version-history":[{"count":4,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts\/10746\/revisions"}],"predecessor-version":[{"id":12402,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/posts\/10746\/revisions\/12402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/media\/12401"}],"wp:attachment":[{"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/media?parent=10746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/categories?post=10746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-content.thortful.com\/wp-json\/wp\/v2\/tags?post=10746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}