Titles and descriptions are really important. They help people find (and hopefully buy!) your cards. By nailing your title and description, you are increasing your discoverability on both the thortful website and across Google too. In this blog post thortful’s Google Ads Manager, Komal Lalwani, details how to write a great title and description for your thortful card designs.
Your title can be up to 150 characters but the first 70 are the most important. Where appropriate, it should incorporate:
- The occasion e.g. birthday, anniversary, thank you
- The style e.g. funny, cute, classic
- The recipient e.g. for mum, for friend
- Any unique elements e.g. wordle, stranger things, llama
- The message e.g. have a roar-some birthday
You’ve got a lot more room to play around with in the description (up to 5,000 characters). A good aim is to use around 350 – at this point, we tend to see an increase in performance. You’ll want to incorporate any additional details as well as synonyms, abbreviations and colloquial expressions.
Title: Cute Anniversary Card – Jigsaw Puzzle – You Complete Me
Description: Send your puzzle-loving significant other this cute anniversary card to let them know how much they mean to you.
Title: Funny New Home Card – Congrats On Your New Plaice
Description: Say congratulations on their new place with this illustrated fish and chips pun card!
Title: Pretty Cocktails Birthday Card For Friend – Let’s Party
Description: Send your bestie a celebratory card to toast their birthday with drinks or mocktails. Cheers to the birthday girl!
Did you know?
Even if we moderate your card as ‘Profile only’, your card could still be picked up in Google’s organic search results.